Disney UK revealed its Christmas advert for 2020. This advert comes a year after the much-anticipated Filipino-American, first of its kind, animation short ‘Float’ by Pixar in 2019.
This Disney UK animation is the first in the United Kingdom to feature Filipino culture and the traditions of an immigrant family to the country. It is a rare refreshing jewel that doesn’t resort to heavy and often offensive stereotypes of Filipino’s. And the stereotypes I speak of are rarely positive, despite the diversity in Filipino people and personalities around the world. This is hugely significant and emotional for second-generation Filipino’s in the UK and beyond like myself, who have been rendered invisible by culture at large.
With little to no accurate representation of Filipino’s in our education systems, libraries, television, media, culture, museums and the arts this is a big deal and was felt deeply by the Philippine diaspora. Southeast Asian culture is generally very poorly represented here in the UK, and no more so than Filipino culture. This is despite making up a significant, heavily relied upon and visible proportion of the NHS workforce.
“We are proud to reveal Disney’s Xmas advert, a heart-warming story #FromOurFamilyToYours. While times change and people grow, beloved family traditions make lifelong memories that cross generations and hold us together, especially over the festive period. Lola and her granddaughter share a love of Disney and Christmas crafting, but over time their yearly ritual of making star lanterns begins to fade away. Looking back into Lola’s past and seeing her grandmother’s much-loved Mickey Mouse inspires her granddaughter to create a festive surprise that lights up her Christmas morning and renews their special bond. We hope you enjoy this special Christmas video, From Our Family To Yours.”
Disney UK
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